| COMBAT AND SOFTBALL.COM TEAM UP TO CREATE TEAM IN USSSA SLOWPITCH MAJOR SERIES |
KENT, Wash. – January 2014 – Combat, a subsidiary of Bauer Performance Sports and a leading designer and manufacturer of elite composite baseball and softball bats, announced today a partnership with Softball.com, a Team Express company, for the upcoming United States Specialty Sports Association (USSSA) major slowpitch series. The partnership establishes a COMBAT and Softball.com team for the tournament, which is one of the highest levels of competitive men’s slowpitch softball in the United States.
“We are thrilled to have such a great business partner and world-class retail sporting goods provider associated with this year’s team,” said Don Cooper, USA Director of Sales and Marketing for Combat. “As Combat continues to drive growth in the slowpitch category, joining forces with one of the most prominent U.S. retailers of high end composite bats was a perfect fit. This will help drive retail traffic to their website and add to the growing excitement around our products. Heading into the tournament, we feel we have one of the best teams we’ve had since our World Series Championship in 2008.”
The partnership will reach beyond the tournament team competing in April. It has several joint marketing components centered around driving slowpitch for both parties.
“As we prepare to reinvest in growing the slowpitch softball category, developing a relationship with a major team was a statement we felt would resonate with the players and translate to excitement at the consumer level around our Softball.com brand,” said Ben Marney, VP of Merchandising, Team Express/Softball.com. “Combat came to us with a plan that included the team as well as joint marketing efforts that we felt have tremendous value going forward. We are excited about growing our slowpitch business with Combat who is viewed by many in the slowpitch community as a company with tremendous product and trending upwards after the recent acquisition by Bauer Performance Sports.”
ABOUT TEAM EXPRESS/SOFTBALL.COM
Team Express Distributing, LLC. is a distributor of sporting goods and athletic equipment, footwear and apparel. It markets through its Team Express Distributing, LLC. Catalogs, its retail store in San Antonio, TX and its online store via the Internet. The company started in 1990 and has been dedicated to providing fanatical customer service and ease of shopping to the baseball and softball players who demand the best performance products at reasonable prices. They pride themselves on having the most knowledgeable customer service team and the broadest selection of sports equipment products in the world.